Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition by Christine Daymon, Immy Holloway

Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition



Download Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition




Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition Christine Daymon, Immy Holloway
Language: English
Page: 416
Format: pdf
ISBN: 0415471176, 9780415471176
Publisher: Routledge


This book is for developing researchers who want clear guidance along the pathway to holistic organic understandings of social phenomena. Christine Daymon and Immy Holloway set out with the first edition to provide authoritative nurturing assistance to foster confident and expert exploration of communication in public relations and marketing. They have, with this revised and updated edition, further accomplished this with some considerable flair.

A number of important enhancements have been made to make this text contemporary and even more comprehensive, and crucially, both the testing problems of getting started and researcher choice making are given strong focus. On reading, I particularly warmed to the friendly supportive tone and the tutorial feel in the extensive inclusion of a range of voices of practically experienced researchers.

I enthusiastically recommend this book for research-based learning. With this one at hand research students won't have to overly rely on my necessarily limited opinion and advice, for here are inquirers who bring forth an enriching wealth of research experience and a realistic sense of both quality and success in challenging research endeavours.'

Dr Christine Daymon is an Associate Professor in the School of Media, Communication and Culture at Murdoch University in Western Australia, where she is Academic Chair for postgraduate courses in Communication and Media Management. An active researcher, her interests centre on communication in organizations, gendered issues in public relations, and cross-cultural learning.

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